Signature Assigment
Provide a simple outline of your signature assignment. The outline should include a cover page, the title of your paper, and the topics of your paper, including a reference page. Write the first portion of your paper - this would be the short introduction of your business with a minimum word count of 150 words.
Signature Assignment Instructions
Paper:
You were asked to identify a business that interests you. Throughout this course, you completed several assignments pertaining to your identified business. The signature assignment will pull together these assignments and you will submit a paper that addresses the following:
1. Explain your business (150 words minimum).
2. Design an ad to introduce your business. Explain the rationale behind your design and include the ad as you designed it. (200 words minimum)
3. Design an ad for your chosen product/service using either a cognitive, affective, or conative approach. Explain why you chose your approach; be specific! Include a sample of your design. (150 words minimum)
4. Develop a social media campaign next. Make sure you include the objectives/reasons for the social media campaign, the social networking sites you will use, your strategy, and design a banner ad that you can place on Facebook. Be sure to explain your choices in detail and include the banner ad as a sample. (200 words minimum)
5. Create and initiate a buzz marketing campaign that includes recruiting ambassadors. Describe in detail how your ambassadors will execute your buzz marketing campaign at a location of your choice. Provide the rationale behind every choice/decision you make. (200 words minimum)
6. Describe in detail how you will create a customer base or increase your existing customer base. How would you use your customer database for direct marketing initiatives? Provide an example as a sample.
Length: 1200 words.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.