How you would try to obtain adoption on a large scale


Problem

Assume you are the marketing director with a company that has a behavioral health app that provides group support and a linkage to a counselor for people who are recovering from alcohol abuse, drug abuse, or related behavioral health symptoms. Identify your primary target market, your rationale, and how you would try to obtain adoption on a large scale of your market.

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Business Management: How you would try to obtain adoption on a large scale
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