Discussion questions
DQ1: The function of advertising is to interpret or translate the want-satisfying qualities of goods or services. Describe how you would relate advertisement to cultural norms.
DQ2: The global multicultural Marketing-Sales Model contains three phases. How do you apply this model in a specific country of your choice? Present cross-cultural analysis of these phases.
DQ3: What cultural competence skills are needed to work effectively in the field of marketing and sales? Identify at least three skills.