Discussion:
"Advertising" Please respond to the following:
• Robbinsdale Hospital is the only one of two hospitals among the six in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy. Discuss the advertising considerations in this decision.
• From the scenario above, determine the audience(s) each of these advertising considerations would appeal to.
• From the scenario above, assume you are the program director. Discuss how you would optimize the use of advertising dollars to attract expectant mothers.