Assignments task: The marketing problem facing Emirates is that it needs to attract more customers. To attract more customers, Emirates could offer discounts or promotions, or improve its marketing efforts.
Answer the following:
1. Come up with a creative, feasible and concrete marketing plan with the 7Ps Service Marketing Mix (product, place, promotion, price, people, physical evidence, and process) framework to solve the proposed business problem.
2. Explain how you would measure the expected business outcomes.