Homework:
Develop A Marketing And Integrated Promotional Plan For A Product Or Service Which Clearly Shows
a) How you would measure campaign effectiveness and identify the key requirements of such a plan
b) The relative importance of brand loyalty, corporate image and repeat purchasing for this group
c) Justify recommendations for pricing, distribution and communication policies.
d) Evaluation of barriers, constraints that might affect plan implementation and how they might be overcome. Your response should include consideration of ethical and legal issues in marketing.
e) Measurable goals and strategies for an identified main target group with an evaluation of their decision making processes.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.