Discussion:
The CEO asked you to have lunch with him and explain exactly how you, in your role, could help the firm achieve a competitive advantage through improved supply chain management. He asked you to discuss the following specific points with him:
• What supply chain management refers to and how it might differ between service type businesses and product type businesses, and between retail and manufacturing type businesses.
• How you would assess whether a firm has an effective versus ineffective supply chain?
Give and explain one example of a firm with an effective supply chain and one with an ineffective supply chain.
400 words