Assignment:
Define Methods to Measure Success
Overview
For Milestone Four, you will submit an explanation of how you will measure success based on the established goals of the campaign.
Throughout this module we have discussed various metrics, what data they can provide, how the data is gathered, and why those data points are important. Now in this milestone, which will become part of your proposal, determine the specific data points (i.e., number of consumers engaged, Facebook likes, press stories placed, etc.) that you will obtain from the data collection for your campaign. Explain why that specific information is important, and define the quantitative and qualitative measurement tools you will use to gather the data. Finally, determine the criteria you will use to measure the success of the PR campaign.
The following critical elements must be addressed specifically:
1. Determine Data Points: What specific data points will you obtain from your data collection?
2. Justification: Why is the data you collected important to determining the success of the campaign?
3. Measurement Tools: What quantitative and qualitative measurement tools will you use to gather the necessary data?
4. Criteria for Success: What criteria will you use to measure the success of the PR campaign? Why are those criteria appropriate? How does this align with campaign goals?
Requirements of Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format. Page length requirements: 3-5 pages, not including title page and references.