Assignment task: Your store has begun making a new meal-replacement drink - it costs $5.00 to produce a 6-pack of drinks. These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale.
Part 1: Your task is to propose a price for this new drink product. Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success selling other company-branded food products, but having its own branded product will be a new venture. Explain why you choose that price.
Part 2: Once the price has been determined, it's time to decide how you want to display your product in the store to encourage customers to buy it.
You will produce some sort of visual aid (diagram, sketch, etc.) to propose a display. Describing the display and outlining your reasoning. You will not be graded on your artistic skills, but rather the ideas behind the display.