Discussion:
As a group, you will select an existing company, product, or service, as well as a new country to expand to for a global business venture.
You must research and report on the following:
• Country analysis (e.g., demography, economy, geography, political structure, and so forth)
• Competitive analysis (e.g., how your organization competes with other similar organizations in the chosen country)
• Cultural and ethical analysis (e.g., how both the organization's national and organizational culture affect its ethical actions and beliefs)
• Entry strategy (e.g., how you plan to have the international organization enter the chosen country)
• Marketing strategy (e.g., how you plan to market the services of the organization to the local target market)
Individual Deliverable: 2 to 3 pages
Each person in the group should choose one or more of the bulleted points above and conduct appropriate research to be shared with the rest of the group. You should base your analysis on pertinent, reliable data about the country and the firm (e.g., annual reports, core competencies, and information about products/services).
Be sure to adhere to the APA guidelines for citing your research and composing your reference section of the final paper.
Group Deliverable: 8 to 10 pages
As a group, you will synthesize the information gathered by individuals into a cohesive internationalization paper (8-10 pages). In this paper, you will also describe the chosen country's current relationships with the International Monetary Fund, United Nations, and World Bank.
Be sure to adhere to the APA guidelines for citing your research and composing your reference section of the final paper.