How you might market to communities you recommend targeting


Homework: Strategic Decision

Instructions

In order to accomplish this homework, learners should conduct research on the models and build the PowerPoint based on that research (properly referencing) credible sources. The Executive Summary is a formal written document from you, the VP of Strategy to the CEO and Board Chair giving background, your research, and recommendations based on their request. The Community Newsletter is based on how you might market to the communities you recommend targeting.

Purpose of Homework: As an executive or future executive you may be tapped to work on issues related to strategic projects. Strategic projects take on many but usually begin with an investigation of potential benefits and return on investment for the organization. This homework will help you with those skills by having you investigate, analyze options, and put forth recommendations for the Chief Executive Officer (CEO) and/or Board of Directors to consider.

Scenario: You were recently hired as Vice-President of Strategy at the California Sun healthcare system with revenues in excess of $2 billion dollars. Your organization is an 8 hospital system in a geographically clustered urban Southern California county and includes 3 primary care centers, 2 ambulatory surgical centers, 1 post-acute long-term care center, and 2 nursing homes. Increasing pressure for quality as well as revenue are the origins for your role (to lead strategy and marketing) as the organization seeks to diversity and manage risk for patients. Your CEO and Board Chair heard about the Patient Centered Medical Home (PCMH) model through National Committee for Quality Assurance (NCQA) and the Next Generation Accountable Care Organization (ACO) model a Center for Medicare and Medicaid Services (CMS) initiative. Your task as the new VP of Strategy is to research the efficacy of these models, prepare a 1 page Executive Summary, PowerPoint Presentation (with narrative in the notes section) to the Governing Board and a Community Newsletter for your selected model recommendation.

Instructions: In order to accomplish this homework, learners should conduct research on the models and build the PowerPoint based on that research (properly referencing) credible sources. The Executive Summary is a formal written document from you, the VP of Strategy to the CEO and Board Chair giving background, your research, and recommendations based on their request. The Community Newsletter is based on how you might market to the communities you recommend targeting.

PowerPoint: Must be no more than 20 slides and address the following for both PCMH and Next Gen ACO:

1. Background
2. Advantages and Disadvantages
3. SWOT Analysis
4. Approaches to quality care, population health management, and financial reimbursement
5. Chosen Recommendation & why
6. 5-7 step roll-out timeline for your recommendation

Format your homework according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Strategic Management: How you might market to communities you recommend targeting
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