Discussion Post
Read the section titled "Customer Survival" in the Supplementary Text on pp. 360-367, and answer the following questions:
a) How would you explain the meaning of the survival curve shown in Figure 10-3 to a senior manager with no statistical background?
b) How would you go about determining the average and median customer lifetimes from the data in Figure 10-3?
c) What are some ways a company could use the results of a customer survival analysis like the one described in this section?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.