Assignment: Consumer Decision-Making Model
As consumers, we all undergo a decision-making process when considering which products to purchase and use. Choose a complex purchasing decision of which you have been a part in your personal life or in your job. Using a decision-making model of your own choosing and your chosen complex purchasing decision, complete the following:
• Define your chosen decision-making model.
• Describe, in detail, how you experienced each step in this consumer decision-making model as it applies to your complex purchasing decision.
• For clarity, describe each step in a separate paragraph.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.