How you enter a specific global market using your strategy


Problem

Some factors to be considered for a successful global strategy include developing plans for creating new products, assuring customer service and products are what customers want, and recruiting skilled employees to provide this competitive advantage.

With this in mind, complete the following:

• Identify a non-global company.

• Select a market entry strategy.

• Create 3 to 4 pages description of how you would enter a specific global market using your chosen entry strategy.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How you enter a specific global market using your strategy
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