How you describe the steps in the consumer adoption process, Marketing Management

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How you describe the steps in the consumer adoption process

Problem

Let's imagine that the fictitious company ASG wants to release gloves with temperature sensors for the current target markets. Make a little research online regarding the competition in the market for these gloves.

a) How would you describe the steps in the consumer adoption process?

b) Make a competitive price decision for an ASG product based solely on the competition and the quality of the ASG product. What discounts should a company provide to encourage initial product sales?

c) What other channel alternatives for these gloves should ASG consider?

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Marketing Management: How you describe the steps in the consumer adoption process

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