Assignment task:
The ideal industry and place to work as a marketer and consider the products and services that this company may own. What are two marketing strategies you can use in your prospective consumers' alternative evaluation stage of their customer journey.
Artificial intelligence (AI) can add value to the customer journey. How you could implement AI into your selected stage and why it would be beneficial in persuading your consumer.
It is very important to understand what factors will impact the consumer in the alternative evaluation stage of the consumer behavior decision-making process. Using your ideal industry, what factors are considered during this stage? How can AI impact this stage? Thanks and I look forward to your additional thoughts.