You are the CEO of a large name-brand (feel free to assume any brand you like –Sandals, Marriott, etc.) resort in the US. The global recession and economy have not been kind to your resort and business is off by 35% over the last three years. Other large resorts in your area are also suffering but they are only down 15-20% compared to your 35%. Your recent employee opinion survey shows that your employees are becoming more disengaged, your staff is not nearly as satisfied or committed to your organization compared to the last survey which took place in 2009. Your most trusted colleague has mentioned that he has heard grumblings about some of the employees wanting to unionize. You have known for quite some time that your compensation philosophy and salary structure are not well defined or communicated to staff. How would you work with the compensation consultant to determine the type of strategy to employ steps to changing the culture, how to engage your employees and how to ensure performance management is at the level it needs to be for the future?