Problem
Bercotics has a strong business plan for their robotics company that outlines the size of the opportunity and the problem that is being solved; along with financial forecasts and an assessment of the risks associated with entering its target market. There is a consensus that the management team is strong, based on historical performance and that the current milestones have been met. There has been a beta product developed and tested, but no sales have occurred to date, as development is still in process. They are just beginning to think about which investors, mentors and customers may be useful to align with. Using the rule of thumb methodology how would you value this company?