Discussion Post: McDonald's Case
READ THE CASE AND WATCH THE VIDEO TO RESPOND TO THE QUESTIONS:
• According to the second video, segmenting markets is central to McDonald's marketing strategy and advertising efforts. Based on this video case, what are the advantages of McDonald's marketing approach? What do you think about this approach?
• If you were a segment manager at McDonald's, how would you target coffee products in Latin America? Describe which population segment you would focus on and why.
• Describe the strategy that McDonald's used to obtain/assure their supply of (quality specifications and quantity) raw materials in India to produce their menu offerings.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.