Need the following questions answered for Supply Chain MGT:
1. Please explain in laymen's terms: TBL, VLC.
2. Should companies treat customers differently when they bring different "values" or profits to companies? In other words, low VLC customers deserve less than high VLC customers. Defend your position with examples.
3. Recall your most recent big (expensive) purchase. What was it? What made you choose that particular product and what buying process did you go through? Please identify order qualifiers and order winners. Did you also experience an order loser as well when someone or something just turned you off?
4. How would you take advantage of the science of productivity?
5. Can the Dell model be applied elsewhere to provide a more customized product/service for people?
6. Explain in your own words McDonald's operations strategy as you see it from a customer's perspective.