Assignment: LEGO Case Write-Up
Completely and concisely answer each question below, numbering your responses. Make sure you justify your answers with facts from the case, not opinions. I would also encourage you to double check your submission for clarity and readability prior to submission (please see full instructions within the Syllabus and Assignment module).
1) Evaluate LEGO in terms of LEGO's current operations. Consider the company's various business operations (e.g., licensed building sets, stores and merchandise, etc.)
2) Describe the current competitive landscape for LEGO. Evaluate LEGO's current position in relation to its two biggest competitors (MEGA Brands and Hasbro)
3) What do the changes in the marketplace mean for the future of the toy industry?
4) Where do future opportunities exist, both for LEGO and for its competitors in the toy industry?
5) How would you suggest that LEGO move forward?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Text Book: Strategic Management by Sarah Easter.
Attachment:- Nameste-Solar-Case-Study.rar