Discussion
1. This week we've spent a great deal of time on marketing and promotion. I would like you to find and briefly analyze two different pieces of marketing for your film (trailers, posters, merchandise, tie-in events, etc). Who is each piece of marketing targeting? Is it high or low concept? Ignoring box office results for the moment, do you think this is succesfull marketing?
THE FILM IS ZOOTOPIA!!!
2. How would you say that film marketing has changed since the 1950s? You might consider, for instance, how the Internet or merchandise has impacted film marketing.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.