How would you respond to the threat from amazon


Questions:

Case Questions: Amazon.com

1) If you were a traditional retailer, how would you respond to the threat from Amazon?

Case References:

-Business Model, Business Model Drivers

-Business Model and IT Capabilities: Beachboard

-SWOT analysis

-Business Model/Capability Evolution: in class

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Business Management: How would you respond to the threat from amazon
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