Marketing
Sawhney, M. (2011). Lowe's Companies, Inc.: Optimizing the Marketing Communications Mix. Harvard Business School Publishing.
Link to Article
Answer the following in a 1-2 page paper:
• What is the role of a salesperson for Lowes under the Next-Generation Installed Sales (NGIS) Initiative?
• If you were the Director of the Lowes Installed Sales program, what changes would you make to the selling approach?
• How would you measure the success of your sales team? What metrics would you use?
• How would you measure customer satisfaction?
Your final assignment should be proofread for correct spelling, grammar, and punctuation. Please remember to follow APA guidelines for in-text citations and a reference page for all written assignments. For more information on APA, please visit the Online Library, which is available through the Resources tab.