1)Marketing ResearchA healthcare system plans to establish a new outpatient surgery center in Atlanta, GA. Marketing research is needed to assessthe potentials of this new establishment. Outline the marketing research plan including the data to be collected, the sample, and the data-gathering method(s). Which law/regulation has the greatest impact on marketing research? And How? List your reference(s) in APA format.
2) Action StrategyAssume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electronic Model, or MAC Model to conduct your analysis. List your reference(s) in APA format.
3)Pricing Strategies In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan? List your reference(s) in APA format.
4)Marketing Action Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? List your reference(s) in APA format.
5)Integration of the Plan What are the most common ethical issues facing healthcare marketing managers? How should the ethical issues be addressed in the strategic/marketing plan? List your reference(s) in APA format.
6)Measurement and Control
A well-written marketing plan without a comprehensive monitoring process will eventually fail. List 3-5 key operational, personnel or financial indicators (goals) to evaluate the effectiveness of your final marketing plan and explain their importance.
7)Strategic Planning
Strategic alliance with other organization is a commonly used strategy in today's healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?