Problem
A. Select a company that uses sales representatives for its sales activities.
B. Identify and describe the target customers.
C. Describe what are the main actions that the sales representatives are carrying over to sell their products to the targeted customers.
D. How would you integrate all this activities in the CRM?
E. Which are the different parts that the CRM should have in order to give the best support to the field force, to ensure the needed coordination within the company at all the relevant levels implied in the sales activities?
F. How can marketing use all this information?
G. Determine the different types of analytics and reports that are needed to generate analytical insights (frequency tables, histograms, pie charts, pictograms, univariate analysis, bivariate analysis, statistics, ...) according to the type of business of the chosen company