Assume you come up with an idea for a new electronic product you think your fellow students would really like. How would you go through the product development process? How would you accomplish each step within that process?
A fundamental question in the product purchase decision-making process is what makes this product different. As a result, marketing managers must identify important characteristics that successfully differentiate their product from others in the customer’s mind. List and explain an example of 2 product discriminators businesses use to differentiate their products in the market.