Your product is toothbrushes, it's called Oral C. The most effective way to promote Oral C is to give away toothbrush samples in many dentist office across the country. You also do giveaways in primary grades during National Dental Week to get children to influence parents. This would blanket the market and make consumers think that there was finally a solution as to which toothbrush was the very best one to choose. Right now most of us choose a toothbrush based upon what we grew up using or price.
The question is: How would you get Oral C to price at a national level as it is a name brand product?