If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company's sustained competitiveness? Why, or why not?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.