Problem
I. What are your communication objectives for your IMC Plan? (Draw from your previous strategic work including your M6 SWOT Analysis and Advertising Strategic Planning and M11 Creative Brief assignments) (2 points)
II. Who is your target audience? (Draw from your M5 Target Market and M11 Creative Brief assignments) (3 points)
III. Select at least five of the following forms of marketing communication you will utilize in your IMC Plan to achieve your objectives: Advertising, Public Relations, Guerilla Marketing, Consumer Sales Promotion, Trade Sales Promotion, Direct Marketing, Sponsorship and Events, Product Placement, Packaging, Specialties, Customer Service
How would you evaluate the effectiveness of your campaign? Identify at least five evaluation tools and explain how you will utilize each test / tool to evaluate the effectiveness of your campaign. Support your choices.
My focus brand is about me being a photographer and having a business around that. I am the only person who takes the pictures.