1. How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?
2. Why is the international product policy likely to be given higher priority in most firms than other elements of the global marketing mix?
3. What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
4. In order to protect themselves, how should marketers price their product in a country with high inflation?