Problem
You are considering opening a new "Fluff-and-Fold" laundry pick-up, cleaning, and delivery service for students. You're not sure there is enough demand for this kind of service, and you have questions about when students will need your service most and what level of service they will require. You realize that marketing research can help solve your information.
a) How would you define the problem?
b) How would you design the research project? What survey method would you use, and why?
c) List five open-ended questions to ask other students that will provide information regarding your hypotheses.
d) Identify at least one ethical issue you will consider when planning your study.