Problem
In the stone age when I was in grad school 2000s, Kia was trying to get into the US market or at least expand to the southeast. They didn't have the best reputation as quality goes. Some of you may remember the KIA of Greer commercials from back then, both ridiculous and awesome (one had Spiderman riding a T-Rex dinosaur if I remember). Now they are an established brand and good quality for the type of car.
I. How would you describe the US auto market structure?
II. What barrier(s) to entry did Kia have?
III. Using the concepts we discussed, what could the managers have done that allowed Kia to gradually become competitive over time? (It may not be the actual story; your reasoning is more important here.)