This project is an analysis of the marketing strategy for the Arm & Hammer brand.
One definition of “analysis” is: detailed examination of the elements or structure of something, typically as a basis for discussion or interpretation.
Describe Arm & Hammer’s target market. Has it changed since the product expansion?
What growth strategy has Arm & Hammer employed? Has it always been the same strategy?
What is Arm & Hammer’s USP?
What is their positioning strategy?
Do you think Arm & Hammer has brand equity? What is your opinion based on?
How would you describe the promotional strategy?
Provide some examples of along with your critique of their promotional strategy.
In marketing terms, how would you describe their distribution strategy?