How would you describe oxos overall advertising strategy-, Strategic Management

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How would you describe oxos overall advertising strategy-

1. How would you describe OXO's overall advertising strategy?

2. Why has OXO chosen to change its promotional strategy at this time?

3. Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

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Strategic Management: How would you describe oxos overall advertising strategy-

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Strategic Management: How would you describe oxos overall advertising strategy-

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