Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
Q1. In your own words, how would you describe "ambush marketing"? Include two examples with your description.
Q2. What are the advantages and disadvantages (risks and consequences) of ambush marketing?
Q3. What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
Q4. Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
Q5. Can ambush marketing be both intentional and unintentional? Explain.
Q6 As a leader of an organization, would you allow the practice of ambush marketing? Explain.