Discussion Post
1. What are some of the different factors which can affect the promotion mix? Ch 11.
2. Think about and provide examples of two different message strategies you've seen in commercials in the last year. Why do you think they were or were not effective? Ch 11.
3. How would you define social media? Ch 12.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Text Book: Principles of Marketing Version 2.0 By John F. Tanner, Jr. and Mary Anne Raymond.