1. How would you define business intelligence? Do research on the Web to identify two recent real-world applications of BI that are of interest to you.
2. What is a data mart? In what ways is it different from a data warehouse? Imagine that you are a member of the customer service organization for a large retail business that sells products over the Internet and through a nationwide network of stores. How might you employ a data mart and BI tools to improve the performance of your organization?