Discussion
1. Companies like Caterpillar have been successful in part due to them maximizing total customer value. How would you conduct a customer value analysis for a company?
2. Airlines like Spirit and Southwest are so called "low cost" airlines. Why do consumers choose to fly with these airlines instead of Delta, United or American? Is it price only or are there other consumer behavior issues that must be taken into account?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.