How would you classify barbie as a product-as a convenience, Dissertation

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How would you classify barbie as a product-as a convenience

Question: How would you classify Barbie as a product-as a convenience, shopping, or specialty product? Discuss why you chose that particular classification given the amount of shopping effort required by consumers to purchase a Barbie and the strategy utilized by Mattel to market Barbie.

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Dissertation: How would you classify barbie as a product-as a convenience

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Dissertation: How would you classify barbie as a product-as a convenience

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