How would you choose one outlet brand or model over the, Marketing Management

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How would you choose one outlet brand or model over the

Discussion - Understanding Consumer Behavior

Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently?

A : Why would someone else not make those purchases?

B : How would you choose one outlet, brand, or model over the others? Would others make the same choices in the same way? Why and why not?

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