You work for a relatively new tech company that produces several consumer electronic products. Your boss asked you to begin customer research on a new gadget that is being developed and is aimed at baby boomers with tasks around the house. The product is expected to be launched in about 6 months.
1. How would you begin this research project? Why? What would be one of the first things you would develop? What process/methodology would you apply to the research project? Why?
2. What sources would you use and why to figure out what the market potential is?