Questions for Discussion
1. How would you apply Dale Carnegie's methods if you were trying to make a sale to a company with a large buying center?
2. From a marketing perspective, why would people who work for the U.S. Department of Veteran Affairs be as interested in taking a Dale Carnegie course as people who work for American Express?
3. Which concerns of business customers should Dale Carnegie's marketers pay close attention to when selling training services to a company like American Express?
Attachment:- Case 70809.rar