How would you alter the current pricing strategy and sales


Discussion questions:

Identify one product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective.

If you want to increase sales, how would you alter the current pricing strategy and why do you think that these changes would work?

The product I have chosen is Under Armour footwear.

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Marketing Management: How would you alter the current pricing strategy and sales
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