Discussion questions:
1. Assuming you are entrepreneurs with one successful auto service centerdoing auto detailing and car washes. You want to take advantage of themarket opportunity demonstrated by your one successful location. What areyour funding options for expanding your business to multiple sites realizingthat you do not have enough capital to do it yourself? Discuss the pros andcons of each option. Which option would you take and why?
2. Why is it important to have well-developed and coordinated MarketingPlans to guide your company and how would you account for environmental and economic factors that can impact your marketing strategy and tactics in theplanning process?