Assignment
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500 to 750 words, address the following:
1) Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.
2) Digital media impact: How would the addition of digital media options influence your division's overall promotional plan? Consider the five elements of the promotion mix.
3) Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc., and a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.
4) Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division's goals?
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan-Wheelie-Good-Bikes.rar