Assignment
Learning Activity 1
Michael is in the market for a new garden hose that will not split, crack or explode if left out in the winter.
• Identify at least five marketing segmentation characteristics that Michael could use in developing a profile for consumers.
• Explain the segmentation category that each characteristic falls within (demographic, geographic, behavioral, or psychographic, etc.). When appropriate, be sure to include at least two characteristics from each category.
• How would Michael use the segmentation information to price this product? Or, would Michael use another form of analysis (if so what would it be)? Explain in detail.
• What pricing strategies would work well for determining a price for the hose?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.