The term "servicescape" was designated by Bitner to refer to the physical surroundings in which a service process takes place and how these surroundings affect customers and employees. A servicescape has three elements: ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts.
How would a flowchart help in planning the servicescape layout? What sort of features would act as focal points or draw customers along certain paths through the service? In a supermarket, what departments should be located first along the customer's path? Why? Which should be located last? Why?
Justify your answers using examples and reasoning.