Solved: How would firm benefit from a marketing dashboard approach, Marketing Management

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How would firm benefit from a marketing dashboard approach

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Pick a firm (The firm that you would write is about Camera, such as Canon, Nikon or Sony.......)

a) How would this firm benefit from a marketing dashboard approach?

b) What elements would you recommend it put onto its dashboard? Why do you recommend the ones you do?

c) How could the firm avoid some of the pitfalls potentially associated with marketing dashboards?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How would firm benefit from a marketing dashboard approach

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