Before engaging in the discussions each week, please read/view all of the readings and resources provided in the unit.
Pick an industry outside the one featured in this unit's video. How would businesses in the industry you selected use direct or interactive marketing tools?
Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 14- Forms of Direct and Digital Marketing, pp. 432-455
Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th ed.). Boston, MA: Pearson Education, Inc. *This book is available through the VitalSource link provided on the Course Information page.
Chapter 14- Direct, Online, Social Media, and Mobile Marketing, pp. 428-433